Why companies fail to use their data and how to change that | With Ruben Ugarte
Update: 2021-06-16
Description
In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Ruben Ugarte, Author of The Data Mirage, as they discuss the biggest misconceptions surrounding data, the impact that the pandemic has had on the data space in the last year, the skills that anyone can learn to thrive in the data-led world, how companies can be data-led with or without hiring a data scientist, what the best companies do with their data that others don’t, and so much more.
Conclusions:
- Data-related tools are important, but the people using them are more important. The right skillset and the right mindset need to be there.
- Empower the people to be data-led, embrace a data-led culture, and your chances of delivering an amazing product will be that much higher. In other words, companies should be spending the maximum amount of time enabling people to work with data and be comfortable asking questions of it.
Next steps:
- Read Ruben's book, The Data Mirage.
- Subscribe to the Data-led Pro, a free newsletter by Arpit from Data-led Academy
- Subscribe to the InnerTrends #DataDiary for SaaS growth insights
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